The Pizzeria Uno model is equipped with new cooking technology that removes any notion that deep-dish pizza requires a longer cooking time.
He adds that even as more people return to dining rooms, Uno’s takeout and delivery business hasn’t waned. On a profit-per-square-foot basis, it’s going to be substantially better.” “The other thing is, pizzas are the most profitable thing that we can sell. “The great thing about just the size is obviously lower build-out costs and lower rent and all of that,” Frederick says. Instead, the model comes with a customizable floor plan that encourages operators to enter second-generation spaces that invoke a unique feel as opposed to a one-size-fits-all approach. But Frederick says that number is by no means an exact target. The concept is roughly 2,000 square feet, which isn’t too far off from the 3,000-square-foot space of the original Chicago location. The menu, about two-thirds the size of the brand’s typical casual-dining menu, is more pizza-centric but still includes natural add-ons like wings, salads, sandwiches, and desserts.
#Uno pizzeria full
It’s almost like the difference between Red Lobster and a seafood dive.”įrederick calls the new Pizzeria Uno model a hybrid between fast casual and full service, with counter service at lunch and table service at night. “It’s not a casual-dining look and feel at all. “It’s a pizza joint,” Frederick says of the brand’s new prototype. To him, the brand’s latest franchise push presents an opportunity to spread the vibe, culture, and menu of the original Pizzeria Uno to markets nationwide. After being referred to as Pizzeria Uno for several decades, the brand had undergone a menu expansion, implemented new designs, changed its name to Uno Chicago Grill, and moved its headquarters to Boston.Īmid those shifts, the first Pizzeria Uno restaurant in downtown Chicago had remained the same, and Frederick preferred a return to those roots. It wasn’t the larger, cookie-cutter casual-dining concept Uno transformed into along the Northeast, hundreds of miles away from the heart of Chicago.
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